RESUME
Professional
info
A creative and forward-thinking marketing unicorn who believes a strong voice and brand identity as well as a customer-centric approach are the foundation for success. Over 5 years of experience in marketing, brand management and communications are wrapped up in a positive, hard-working, dedicated, can-do attitude!
Work
experience
Marketing Manager
Campfire Collective
July 2021 - March 2022
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Responsible for building Campfire Collective's content program, including managing blogs, email marketing campaigns/newsletters and developing creative assets
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Managed the referral affiliate and wholesale programs
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Assisted in taking SEO, automation and customer journey strategies to the next level
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Assisted in the development of website and product improvements
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Responsible for all KPI reporting and marketing analytics involved in the programs under my care
Marketing Manager
Invaware Corporation
June 2018 - Present
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Responsible for creating and implementing all marketing strategies, campaigns and programs aimed at boosting brand recognition and increasing sales
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Responsible for digital marketing strategy including running Google Adwords campaigns and utilizing web analytics to improve website content and SEO
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Create all content including writing and designing white papers, case studies, e-newsletters, blogs, website content and print and digital advertisements
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Develop branding for new software products and services as well as generating to-market strategies
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Plan and execute marketing events such as trade shows and lunch and learns
Marketing Coordinator (Contract)
3M Canada - EEBG Business Group
October 2016 - July 2017
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Contribute to the creation and implementation of various marketing campaigns aimed at increase product sales
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Coordinate trade show activity for sales teams
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Plan and execute National Sales Conference
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Worked with agencies to develop marketing collateral
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Maintained CRM (SalesForce)
Sales & Marketing Coordinator
RBC Centre London
October 2015 - October 2016
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Designed advertisements for both print and digital publications including London Free Press, Business London and other industry specific publications.
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Responsible for all communications initiatives including press releases, blogs, newsletters, website content and articles including four page spread in national industry publication, Corporate Meetings & Events Magazine
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Plan and execute LCC run events in order to create additional revenue streams and market the facilities resources
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Executed the marketing narrative around the LCC’s major renovation
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Led the design of www.londoncc.com (now rbcplacelondon.com)
GoodLife Fitness
January 2012-October 2015
Fitness Training and Les Mills Canada Coordinator
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Led Les Mills Canada communications, social media initiatives, and marketing strategy
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Maintained positive brand association for Les Mills International within the Canadian market
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Assisted with the development and execution of training and education events for instructors across Canada including larger events such as the canfitpro Toronto Conference & Trade Show
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Launched digital education platform using SalesForce software for Les Mills Canada instructors, saving GoodLife $100,000 a year
Freelance Designer
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Provide design services to clients including logo design, website design and business card design
Skills
BRANDING/BRAND MANAGEMENT
WEB DESIGN & ANALYTICS
CONTENT CREATION
DIGITAL MARKETING
GRAPHIC DESIGN
SEM/SEO
EVENT MANAGEMENT
MARKETING ANALYTICS
Certifications
HubSpot
Email Marketing Certificate
June 2021
HubSpot
SEO Certificate
June 2021
Education
Fanshawe College
2010
Graduate Certificate: Marketing Management
Examined a multitude of real life business issues and their solutions while developing marketing strategies that were presented to peers and to real business clients from London and surrounding areas.
Studied marketing strategy within SEO, SEM (Google AdWords), Nonprofit/Event Marketing, B2B Marketing and Global Marketing, as well as web design, direct marketing, integrated marketing management, consumer behaviour and sales.
McMaster University
2006-2009
Bachelor of Arts
Major: Sociology
Studied social behaviour, patterns of social relationships and the social interactions that surround everyday life. The knowledge I obtained allows me to critically examine consumer behaviour of my target audience and use this analysis in developing marketing strategy